Translating rugged streetwear into a compelling visual campaign. OAM Studio helmed the full production for ONGSUONG 2025, pairing a gritty, western-inspired art direction with crisp outdoor photography. Every element, from the rusted prop styling to the final color grade, was meticulously crafted to elevate the brand's signature denim silhouettes.
PRODUCED BY @oamstudios_ PHOTOGRAPHER: @wuangdai859 VIDEOGRAPHER: @truklem_ M.U.A: @chinnyy_celia ART DIRECTOR: @d.jiaxin0406 PRODUCER: @d.jiaxin0406 RETOUCHER: @wuangdai859
